SPORTS, TOURISM AND DESTINATION MARKETING


Sports travel has grown to a multi-billion industry and cities across the U.S. and community leaders are realizing the economic benefit of targeting this market segment by attracting major sports events and related meetings and conventions through the establishment of "sports commissions" Diane McGraw represented 4 major U.S. cities (Philadelphia, Orlando, Louisville and Los Angeles) and can help your city or destination implement a campaign to strategically attract, develop, and host major international and national sports events. Our goal is to enhance the reputation of your city as a major event destination, create measurable economic impact opportunities and secure events which generate significant hotel revenue and increase tourism.

Event Destination Marketing / Sports Tourism

McGraw Productions can help your city or destination implement a campaign to strategically attract, develop, and host major international and national sports and entertainment events.

Our professional team can:

  • Provide strategic counsel to your existing sports commission, city leaders and tourism officials.
  • Assist in the creation and development of a new sports agency for your city.
  • Create and produce an annual "signature event" for your destination.

  • Diane has worked with the following educational institutions through the Dare to Dream Program, hosting major NCAA championship events and serving on their sports advisory boards.


  • Temple University (Dare to Dream Experience / Sports Advisory Board
  • St. Joseph's University (Dare to Dream Experience)
  • Neumann University (Dare to Dream Experience)
  • University of Louisville (Dare to Dream Experience)
  • NCAA Championship Events)
  • University of Penn (NCAA Championships)
  • Drexel University (NCAA Championships)
  • University of Central Florida (NCAA Championships)
  • Virginia Commonwealth University (Sports Advisory Board)
    • Ready
    • Set
    • Go

    Getting Properly Positioned

  • Strategic Planning and Development
  • Facility Assessments of local venues
  • Development of Marketing and Communications Plan
  • Identification of targeted events for your destination
  • Navigating the Bid Process

  • Introduction to key industry leaders and event rights holders
  • Bid Preparation and Presentation to NGB's / rights holders
  • Identifying and recruiting the best "host committee"
  • Once the Event is Awarded, We Provide

  • Event Production and Management Services
  • Sponsorship Development and Activation
  • Volunteer Planning and Management


  • ENTERTAINMENT MARKETING

    On the entertainment side, the industry boasts over 50+ award shows, i.e. Grammy's, MTV Awards, Billboard Awards, Espy's, BET Awards, etc., which are usually held in Los Angeles, New York, Nashville or Las Vegas.

    There are only two other cities in the country which actively targets the entertainment market. Las Vegas Events and the Los Angeles Sports and Entertainment Commission, which was established in 1995 by Mayor Richard Riordan, led by its Founding President, Diane McGraw.

    Based on our successful history, McGraw Productions can help you target both of these market segments, navigate through the bid process and strategically position your community as a premiere sports and entertainment event destination.

    Sports Events and Bid History

    Los Angeles

    LOS ANGELES, CA

  • 2000-2001 NFL Super Bowl Bid
  • 1995 PGA Championships
  • U.S. Olympic Torch Relay and Opening Ceremonies
  • LA Indoor Track and Field Championship
  • Concacaf Soccer Tournament
  • 1998 Sr. Golf Open
  • USA Baseball vs. Japan
  • USA Boxing vs. Korea
  • US Track and Field Convention
  • Women's Sports Foundation Awards & Grants Program
  • National Assoc. of Sports Commissions Annual Meeting
  • National Sports Trainers Convention


  • New York, NY

  • I Love NY Pro-Celebrity Tennis Tournament

  • Holland / Germany

  • British Caledonian Tennis Legends Championships
    Philadelphia

    PHILADELPHIA, PA

  • Army-Navy Game City-Wide Festival
  • Atlantic 10 Men's Basketball Championships
  • 1992 NHL All Star Game
  • 1996 Major League Baseball All Star Game
  • 1994 World Cup Soccer Bid
  • 75th Anniversary U.S. Soccer Federation Dinner
  • U.S. Men's Soccer vs. Russia
  • U.S. Men's Soccer vs. Sheffield, England
  • U.S. Team Handball National Championships
  • Amateur Roller Skating Championships
  • Intercontinental Field Hockey Cup
  • 1993 Navy Notre Dame Game
  • World Cup Karate Championships
  • Macabi Tel Aviv vs. Philadelphia 76ers Exhibition Game
  • Philadelphia Sports Legends Tribute (Bernie Parent)
    Los Angeles

    ORLANDO, FL

  • 1994 World Cup Soccer
  • 1996 U.S. Olympic Soccer
  • U.S. Jr. Volleyball Championships
  • Sr. Softball World Series
  • U.S. Field Hockey Festival
  • U.S. Olympic Pan American Game Team Processing & Training
  • U.S. Swimming Jr. Nationals
  • USA Gymnastics American Classic
  • Florida Governor's Baseball Dinner
  • Major League Baseball Alumni vs. NY 69 Mets
  • U.S. Olympic Congress Convention
  • NFL Leaders Seminar
  • World Cup of Golf
  • TACC Men's Basketball Championship

  • Atlantic City, NJ

  • 1969 Miracle Mets Weekend at the Surf Stadium and Tropicana Hotel & Casin
  • J29 North American Sailing Championships at the Trump Marina
  • Connors vs. McEnroe "Dual of the Aces", Trump Taj Mahal Hotel & Casino
    Kentucky

    LOUISVILLE, KY

  • AVP Pro-Beach Volleyball
  • Ryder Cup Experience
  • US Cycling Masters Road National Championships
  • US Figure Skating Regional Championships
  • NCAA Regional Track and Field Championships
  • 2012 NCAA Division I Women's Volleyball Championships
  • 2010 NCAA American Volleyball Coaches Annual Convention
  • 2010 SCAC Swimming and Diving Championships
  • Hoop It Up National Championships
  • US Grand Prix of Cyclocross
  • Jr. Volleyball Directors Association Tournament
  • USOC Association of Chief Executives of Sports (Annual Meeting)
  • National Sports Forum (Annual Meeting)
  • ASES (American Sports Executives Association Annual Meeting)
  • US Youth Soccer Association Coaches Convention
  • BMX Grand National Championships
  • US Austrailan Rules Football National Championships