SPORTS, TOURISM AND DESTINATION MARKETING
Sports travel has grown to a multi-billion industry and cities across the U.S. and community leaders are realizing the economic benefit of targeting this market segment by attracting major sports events and related meetings and conventions through the establishment of "sports commissions" Diane McGraw represented 4 major U.S. cities (Philadelphia, Orlando, Louisville and Los Angeles) and can help your city or destination implement a campaign to strategically attract, develop, and host major international and national sports events. Our goal is to enhance the reputation of your city as a major event destination, create measurable economic impact opportunities and secure events which generate significant hotel revenue and increase tourism.
Event Destination Marketing / Sports Tourism
McGraw Productions can help your city or destination implement a campaign to strategically attract, develop, and host major international and national sports and entertainment events.
Our professional team can:
Diane has worked with the following educational institutions through the Dare to Dream Program, hosting major NCAA championship events and serving on their sports advisory boards.
Getting Properly Positioned
Navigating the Bid Process
Once the Event is Awarded, We Provide
On the entertainment side, the industry boasts over 50+ award shows, i.e. Grammy's, MTV Awards, Billboard Awards, Espy's, BET Awards, etc., which are usually held in Los Angeles, New York, Nashville or Las Vegas.
There are only two other cities in the country which actively targets the entertainment market. Las Vegas Events and the Los Angeles Sports and Entertainment Commission, which was established in 1995 by Mayor Richard Riordan, led by its Founding President, Diane McGraw.
Based on our successful history, McGraw Productions can help you target both of these market segments, navigate through the bid process and strategically position your community as a premiere sports and entertainment event destination.
Sports Events and Bid History
LOS ANGELES, CA
New York, NY
Holland / Germany
Atlantic City, NJ