CAUSE MARKETING

Launching a new company, organization, cause or campaign? McGraw Productions can assist you with the important steps needed to make a lasting impact right out of the gate. Our team of professionals will navigate you through the strategic planning process, create and execute a cutting edge marketing and communications plan, as well as, develop and produce a special event or campaign to reach your target audience. Examples of our most recent client and partnerships include:
Animal Care Sanctuary

CLIENT: ANIMAL CARE SANCTUARY
Animal are Sanctuary is a non-profit organization, located in upstate Pennsylvania, recognized as one of the leading animal care sanctuaries and no-kill shelters in the United States. ACS is unique in their approach by providing services in the area of veterinary care, behavioral education and university internship programs. In 2017 Animal Care Sanctuary will be celebrating 50 Years of service providing outstanding care for their displaced canine and feline residents. McGraw Production's Sr. management team conducted a strategic marketing and branding exercise with ACS executives and board members at a Strategic Planning Workshop and developed the following:

  • Strategic Branding and Marketing Plan
  • Strategic PR and Communications Plan
  • Website Development and Social Media Campaign
  • Production and Marketing Plan for celebrating ACS's 50th Anniversary Event in 2017


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    Animal Care Sanctuary
    STRATEGIC PARTNER: Cause Funders Net profit for your non-profit"
    Cause Funders is a first-to-market, for-profit Online Travel technology platform that delivers a unique "effortless fundraising" online travel solution with 60-70% of "all" travel sales commissions going to participating not-for-profits, universities, high schools, etc. Cause Funders (www.CauseFunders.com) is an effortless fundraising platform that channels travel-related profit revenues directly to not-for-profits whose constituents book their flights, hotels, rental cars directly through their favorite not for profit -- through Priceline and Expedia who deliver the seamless travel experience, and seeks/matches best price. Our strategic partner, RockandSock'em serves as EGC's marketing and PR Agency of Record (AOR) and McGraw Productions will help secure not-for-profit partners and celebrity endorsers.
    STRATEGIC PARTNER: CONVERTANT
    McGraw Productions partnership with Convertant (www.convertant.com), offers a platform to drive brand awareness and grow revenue for non-profit organizations and Fortune 100 companies. It is a three-year-old technology company with offices in Denver and Seattle, which features proprietary algorithms along with a highly customized engagement methodology to unlock customer insights increasing on-line sales/donations. Convertant has helped drive more than $30M in sales across many industries using 20M forward looking data points on website customer engagements.